The role of corporate gadgets in connecting with customers and hotel guests

Advertising gadgets are one of the longest-established forms of advertising. It is not difficult to identify its origins stemming from the tradition of gift-giving, especially formal gift-giving, where gifts were intended to enhance the prestige of both the recipient and the giver. Advertising gadgets fulfil one fundamental task - they build the image of a company or institution in the eyes of customers, guests, business partners or contractors. In the age of the industrialisation of gadgets, it has become apparent that their individualised nature often has a stronger effect on the recipient than a mass advertisement targeting a faceless customer.

Hotel chains and even small, independent hotels or guesthouses are the kind of businesses that started communicating with their customers through gadgets long before they found their way into the wider advertising industry. Hotel management was quick to accept that even a small advertising gadget, which in a hotel can also have a utilitarian function, builds positive guest relations, brand recognition, trust and loyalty.

Gadgets for hotels - why are they important?

A good promotional practice for hotels is to constantly remind guests where they are staying. An advertising signboard on the façade or identification elements in the hotel lobby are definitely not enough, especially for those guests who travel frequently. According to the art of promotion, the hotel guest should not forget for a moment which hotel they are in. The function of maintaining attention is fulfilled by all fixed elements, but also by moving elements, often small gadgets for hotels distributed evenly along all communication paths. An important identification role is fulfilled by all bathroom gadgets, towels with the hotel's emblem, travel hygiene accessories, travel toothbrushes or beautiful cleaning product packaging.

Ecological notebooks with a pen or pencil, all bottle openers, cork pads or offer folders in hotels for the MICE industry will prove useful in a hotel room. All these items have a utilitarian role at the same time, and some of them will certainly not be duplicated by the client. The customer, accustomed to the hotel gadget system, understands perfectly well that some of these items can not only be used, but can also be taken with them to use during their stay, when travelling and at home. This mutual understanding definitely prolongs the brand experience, deepens and perpetuates the brand in the hotel guest's mind. This is an insanely important function, especially for hotel chains, hotel gadgets at home will remind the guest of how satisfied they were with their hotel stay at the exact moment they are planning their next trip.

Proven effectiveness

The evaluation of the effectiveness of advertising activities in the form of identification on advertising gadgets is confirmed in the advertising industry at over 70%. This high figure means that more than 80% of companies currently use this type of image promotion on a continuous basis. This fact further emphasises the psychological effect of gadgets in customer and hotel guest relations and in building a positive brand image in the eyes of the guest.

What hotel gadgets can be of use to you?

Contrary to what you might think, a significant proportion of the products in our range are present in the hotel. Of course, not every one of them is a necessity, but personalised hotel gadgets certainly have a positive impact on the image of your business. Coming to the point, however, a significant proportion, in other words which gadgets? Here we can confidently mention advertising pens, the product probably most associated with advertising gadgets. Next to it, we can mention notebooks with the hotel logo, as there is always something to note down in a hotel. In the room itself, company mugs, towels with embroidered logos or a travel toothbrush can await the guest in case the customer forgets his or her own.